We’ll say it for what seems like the 100th time in the past 6 months: adidas is gassed right now. They took the Kanye West wave, used it to establish their cool factor, and spun off a bunch of other great products, and in doing so solidified their place at the top of the sneaker game. Nobody can touch them right now when it comes to innovation and cool factor.
However, there were still some naysayers. Some who said that cool factor doesn’t equate to sales and market value in the major way that it needs to in order to affect a company’s bottom line.
That’s a logical argument … but if you take a look at Nike, adidas, and Under Armour stock over the past twelve months, you’ll see that it’s incorrect. adidas has gained 67% on their stock in the last year while Nike has remained stagnant, losing 4%, and Under Armour has taken a nosedive, with their stock losing more than half its value at a 57% loss (guess you can only get so much out of Steph Curry).
The numbers don’t lie. Don’t sit there and tell us that cultural significance doesn’t matter … it clearly does. If you start building a strong brand from the ground up and embed it in the culture just like adidas did with the Kanye West wave, then there just might be huge gains around the corner. adidas shows no signs of slowing down any time soon. We do believe Nike will make a turnaround (it is friggin’ Nike after all), but it remains to be seen if Under Armour can re-build their brand.
If we know one thing though … it’ll be interesting to watch these stocks over the next twelve months, and revisit their prices. What happens just might be a big surprise.
What do you think of adidas stock value? Will they be able to maintain growth, or do you think they’ll pull an Under Armour in the near future? Hit us up and let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker photos you can handle.
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