“Pride” Sneakers: Cultural Statement … Or Good Marketing?
Sneaker companies love releasing themed collections nowadays. Christmas, Easter, Cinco de Mayo, you name it and there’s probably a sneaker (if not a few) that are released to commemorate the occasion.
One thing sneaker companies love to commemorate is LBGTQ pride. No matter if it’s pride day, weekend, or month, Nike, adidas, and more brands love to release colorful kicks to show their unity with the LBGTQ community. It’s lead to some interesting collabs and some colorful kicks … but we’ve gotta wonder just one thing: are these sneakers a real cultural statement and a show of support, or just some masterful marketing?