What I’ve Learned From KicksOneTwo


I’d like to start today’s article off by clarifying its tone and subject matter: This is 100% a personal piece. It’s not an op-ed. It’s not a Top 10 list. It’s not an informative history lesson. It’s not a Starting Five (even though we’ve had several great ones grace these pages in the past few weeks).

This is just me, Ross, looking back over the last four years of my site, KicksOneTwo. Now is a time for recollection and reflection, as I relocated to New York this past week to work as a junior editor for SneakerNews, a brand that I’ve loved since I was a Jordan-obsessed 9th grader working at Champs Sports who always paired his kicks with oversized tees and baggy basketball shorts (I really thought I was killing it too). read more


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How Can Foot Locker Right The Ship?

Foot Locker: a store that’s played a role in the life of sneaker-loving millennials around the world. Maybe you got your first pair of really nice kicks there. Maybe your first real job was wearing the stripes there in high school. Maybe you still work there, and have moved up to management or into the corporate office (or just keep the job on the weekends for that legendary 30% discount). Maybe you still get your kicks there, or maybe you don’t, but no matter what your current relationship with Foot Locker is, you can’t deny that they’ve has been a large part of your sneakerhead journey. read more


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Why the Supreme x Nike x NBA Collaboration Misses the Mark

In the world of streetwear, Supreme is the undisputed king of collaboration. With every new season comes a brand-new slate full of collaborative pieces made in conjunction with entities both large and small. Some shift culture on a massive scale, redefining the way we think and talk about streetwear as a whole, while some are little more than a flash in the pan, already forgotten by the time the next Thursday rolls around and a fresh batch of goods (collaborative or otherwise) are brought to market. read more


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“The Ten”: Ranking Supreme’s 10 Best Box Logos

There’s no logo in streetwear (and arguably in fashion as a whole) that’s more iconic than Supreme’s signature box logo. The vaunted design, consisting of a Barbra Krueger-inspired red rectangle surrounding white Futura Bold Italic text is at once recognizable to people from all corners of the world and walks of life. Indeed, it’s reached near-mythical status alongside other infamous logos like Nike’s swoosh, Louis Vuitton’s LV monogram or the “NY” on a Yankees cap. read more


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What Would Drake Leaving Jordan For Adidas Mean?

“If Nike ain’t have Drizzy man, they wouldn’t have nothin!”

Hours before the clock struck midnight on December 31st, 2015, Kanye West released “Facts,” a now-legendary diss track with most of its venom and vitriol aimed at Nike, his former creative partner. He mentioned that they “treat employees just like slaves,” mocked them for having to give LeBron James a billion dollars not to “run away,” and most memorably stated that if Nike didn’t have partnerships with Drake and his close personal friend Donald “Don C” Crowley (of Just Don fame), they wouldn’t have any relevance in street or hip-hop culture. read more


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TBT: The Golden Age Of Sneaker YouTube

YouTube is one of the most powerful and expansive mediums of communication in today’s digital world. Since its inception in 2005, the once-humble video sharing site has blossomed into an endless library of content, with everything from news to music to cat videos to fight compilations just a simple search and a click away. YouTube has created a new breed of “influencer,” one that controls and sways a viewer’s taste through their videos.

YouTube also brought many subcultures into the spotlight by making them much more accessible. “Sneaker YouTube” was a fringe term only a few years ago, but has exploded in popularity due to daily vlogs (video blogs), unboxings (new product being opened live on camera) and discussion videos from content creators with subscriber numbers in the hundreds of thousands, like BULL1TRC, Blake Linder, Money Kicks, and Qias Omar amassing huge loyal followings. read more


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5 Great Brands For People Who Love Supreme

Being a Supreme fan can be a tiring hobby/obsession. With all the hype and thirst surrounding their products, it’s harder than ever to get your hands on the pieces that you wanted. Cart crashes, instant sellouts, long lines, and a website that’s so overloaded with traffic you can’t even get through are familiar frustrations for any Supreme lover. Face it: sometimes you just need a break. We understand. It can be quite rankling, especially when you’re just trying to add something new to your wardrobe. read more


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2018: Nike’s Best All-Star Weekend Ever

Another NBA All-Star Weekend is officially in the books, and we’ve got a fresh batch of great new memories from the festivities. From Quavo of the Migos dominating the Celebrity Game en route to an MVP award, to the NBA’s young guns showing out in the Rising Stars challenge (a game that practically turned into a dunk contest) all the way back around to All-Star Saturday Night where Spencer Dinwiddie showed off an impressive skill set, Devin Booker was money from deep, and Donovan Mitchell did his best Vince Carter impersonation … there was a lot of dopiness going down, and that’s all before the game itself, where the King himself, LeBron James dominated and earned MVP honors yet again in a defenseless victory. read more


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The 5 Best Accessories From Supreme’s S/S ’18 Season

It’s the undisputed truth: No brand in the world produces better accessories or lifestyle items than Supreme. Season after season, year after year, Supreme brings clever, funny, ironic, and (occasionally) surprisingly useful items to market, all adorned with their signature touch, and usually sporting their iconic logo and infamous red/white colorway. There’s a lot of excitement around their S/S ’18 clothing but there’s even more anticipation around the accessories, as this season presents a wide variety of great trinkets and knit-knacks, from small to gigantic. read more


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The 10 Best Pieces From Supreme’s S/S ’18 Collection

No more anticipation. No more guessing games (even though several of our predictions have already been confirmed as truth). No more “what if’s”. Supreme S/S ’18 is finally officially upon us, and we couldn’t be more excited. The official lookbook and preview arrived Monday. The clothes themselves? The first release from Supreme’s S/S collection drops in-store on February 15th, and online February 22nd.

Under new lead designer Max Vanderwoude Gross, Supreme has delivered yet another solid season with a healthy mix of looks both old and new, and pieces both loud and subtle. Some items are immediate head turners while others are meant to be appreciated quietly, but one thing’s for certain: it’s a very solid collection with an extremely minimal amount of weak links. read more


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