Kanye West has really, truly got the Midas touch.
Any word, font, or colorway he likes is automatically a hit. Just look at any of his Calabasas stuff. A random city in California. A font that’s already been ripped off a million times. A bunch of cool but overpriced sportswear that blew off the shelves like nobody’s business. It’s impressive. His brand is all-powerful.
However, with all that hype comes a whole lot of fatigue, and we’ve gotta say that we’re flat-out tired of the Calabasas stuff. It’s been ripped off so many times that even the real product is hardly cool anymore … and the Yeezy customs by Mache at the top of this article are a prime example.
The work itself is impressive. In true Mache fashion, it’s extremely clean, and looks like something that adidas themselves could have came up with. Unfortunately, the whole thing is so damn washed that even a cool shoe like that can’t shine.
Hype fatigue is a very real thing, and it’s definitely kicked in with things like this. People will eat stuff like the Calabasas logo and font up so blindly that it’s actually impossible to not get tired of. It’s not that it’s not cool, it’s not that it’s not creative … it’s just that it’s overdone and extremely annoying to boot.
Here’s hoping that things change sooner rather than later … because we’ve just about had our fill.
What do you think of all the Yeezy Calabasas hype? Are you as tired of it as we are, or do you love it still? If so, why? Hit us up and let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.
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