The Roshe Run is a great sneaker. They’re cheap, lightweight, comfy, and their sleek design works with anything from denim to jogger pants to shorts. They come in a cornucopia of colors and patterns, and you can find one to fit almost any taste. I personally own the black Flyknits, the classic black with white midsole, the marbled midsole reds, and the Iguanas, and  love rocking them frequently.

However, there’s a downside to the widespread popularity of the Roshe Run. It’s beginning to get played out. You can’t walk five feet without seeing someone, be it a 20-something girl with a pumpkin spice latte in one hand and a yoga mat under her other arm or a high schooler rocking a letterman jacket and sweatpants. There’s even a website, Daily Roshe.  There can be too much of a good thing, and the Roshe may just be becoming an example. read more

Everyone loves a dope pair of custom kicks. From the crazy “Iron Man” customs that Mache did for LeBron James to the “Lebronold Palmer” Nike SB Dunks designed by the up-and-coming CWhitt Customs there’s something fresh and different about a pair of custom kicks.

However, like most good things, the more popular customs got, the more people started trying to weave their way into the sneaker customizing business. From people with artistic talent who want to try something different, to bums who are looking to make a quick buck by sloppily painting shoes, everyone seemed to be trying to get their own piece of the action. This leads to a pretty interesting question: is the custom sneaker market oversaturated? read more

Almost everywhere you go, there’s a code of conduct that needs to be followed. Sometimes it’s written out (like no shirt, no shoes, no service at a convenience store) and sometimes it’s unwritten (not using a urinal next to someone else if there’s another one open in the men’s bathroom).

Although there isn’t a written list of things that you shouldn’t do at any sneaker store or boutique, there’s an unwritten and somewhat unknown list of things that should be avoided. Why should you avoid these things, you might ask? If you don’t you’ll be “that guy”…and nobody wants to be “that guy”. read more

Last week, GQ published a piece asking a question: Is Ronnie Fieg the most important man in NYC sneaker culture? If you asked the same question of the KicksOneTwo staff, the answer would be a resounding yes. Ronnie has changed the industry greatly, not just with his sneakers but also with his apparel. It’s only right to touch on Ronnie’s impact on the industry as a whole, and the direction he’s pushing his brand Kith in.

Even though sneakers is the main focus of this site, we’d be remiss to not touch on Ronnie’s contribution to the fashion side of things. Although jogger pants have been considered cool for years in Europe, it wasn’t until Ronnie introduced the Mercer pant (Kith’s jogger pant) that they really started to take off in the US. The quality and the cut of the pants was on point, and sneakerheads all over the US realized that a jogger cuff on the bottom of your pants afforded you a better opportunity to show off your prized sneakers. read more