Will Nike Shox Bounce Back To Prominence In 2018?

Nike Shox: a sneaker technology that’s lived many lives.

Originally designed by Bruce Killgore, the luminary behind the Air Force I and the Air Jordan II and Sergio Lozano, the mastermind responsible for the Air Max 95, Nike Shox burst onto the scene with a tremendous amount of momentum in 2000. There was nothing quite like them. Their iconic foam columns made you feel as if you could run at the speed of light (thanks to Nike’s great advertising) and jump tall buildings in a single bound (thanks to Vince Carter’s iconic dunk in the 2000 Olympics). read more


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Jeremy Scott and Adidas: A Whimsical Collaborative History

What comes to mind when you think of fashion? Do you think of clothes and shoes as a way to express yourself? Would you consider a unique, finely-crafted piece a work of art? Do you think clothes can be a whimsical way to shock and delight the world, turning heads wherever you go? If the answer to any or all of those three questions was “yes”, then you already know about Jeremy Scott, the fabled American designer.

Born in Kansas City, MO, Jeremy Scott is known and loved around the world for his capricious designs, toying with fabrics, patterns, graphics, sizing and loud, bright colors. He runs his own eponymous label, and is also the longtime creative director of legendary Italian fashion house Moschino. He’s been known to cause controversy and open dialogue with his designs, and has a knack for pushing the boundaries of fashion, making the seemingly impossible very possible. read more


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8 Trends That Will Make A Mark In 2018

Streetwear has become an increasingly trend-driven industry over the past few years. Thanks to the limitless reach and voracious appetite for consumption of the Internet, there’s always something new that you need to know about and add to your wardrobe, and with a new year comes a fresh new batch of trends. Some of these trends have staying power beyond their initial hype, carving out a permanent place in the culture. Most fade away into near-nothingness, reduced to cheap imitations of their former selves occupying space on the racks of fast-fashion mall retailers. No matter if you love trends or hate them, they’ll always be a part of the game, and it’s up to you to decide which ones merit sticking around. read more


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Behind The Brand: Awake NY

“Awake” is a powerful word in street culture. Being awake doesn’t simply mean not being asleep. If you’re awake, you possess a heightened sense of awareness that enables you to think, conceptualize, and create in a way that the average person who’s not “awake” simply cannot.

And in the case of New York-based Awake NY, a brand that’s poised to be one of the biggest successes of 2018 … it’s safe to say that they occupy the aforementioned “heightened state”. But to truly understand what the brand’s all about, you first have to understand its founder’s creative work and credentials. read more


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The Importance Of The Graphic Tee, A True Streetwear Staple

Streetwear is an industry in a perpetual state of flux. Trends come and go, tastes evolve and change, and in the last few years the Internet has made what was once a subculture tucked away from the mainstream and only accessible to those “in the know”  available to anyone anywhere in the world with an internet connection and a thirst for knowledge.

However, one thing that’s never lost its place in streetwear is the graphic tee. It’s been integral to the culture since the very first day “streetwear” became a thing (there’s no true answer to when streetwear started – 10 people would likely tell you 10 different origin stories), and still reigns supreme (no pun intended) today. read more


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Killer B’s: Brendon Babenzien and Bee Line Are A Match Made In Heaven

Brendon Babenzien, the new creative director of Billionaire Boys Club’s Bee Line

Billionaire Boys Club: one of the most well-known and storied brands in streetwear history. Since the brand’s inception in 2005, it’s managed to fuse Japanese and American street culture in an authentic manner that most brands could only dream of, due to Pharrell and Nigo (of Bathing Ape fame)’s unique space-inspired aesthetics.

Pharrell and Nigo wearing BBC and holding their “Diamond and Dollars” collaborative Reebok sneaker

The brand has released several legendary designs (who could forget the classic crest logo or the Diamonds and Dollars print?) and lived many lives since then, and even though it’s significantly more available (and less expensive) than it was when it was founded, BBC still stands strong in 2017 … and is now aiming to revive a mostly forgotten sub-label, their Bee Line. read more


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Kicks For Dummies: A Brief History Of 10 Classic Sneakers

You’re not into kicks heavy. No judgement. It’s cool. Not everyone is into kicks in the way that you need to be if you want to be up on game in today’s sneaker landscape. Collecting kicks is more than just a hobby … it’s a way of life. Not everyone can stay up to date on the newest releases, enter multiple raffles in the hope of winning a coveted pair, refresh a website over and over again in the hopes of catching a limited drop, or deal with a never-ending release cycle that’s tiring on both their closet space, bank account, and mental state. read more


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I Feel Like We Got Cheated Out Of Fall Fit Season

It’s cool outside. A little too cool for my tastes. Cooler than a polar bear’s toenails (word to 3 Stacks).

Early November in Minnesota is always chilly, but this year it’s a little different. The temperature has already dipped into the low 30’s, it snowed in October (granted, the snowfall didn’t have the magnitude of the 1991 blizzard, but it still happened), and fall is effectively over. The calendar may say that fall is not officially done until December 21st … but as far as dressing goes, fall is dead and buried six feet under. read more


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Tracksuit Mafia: Skepta Is A Roadman Style Icon

Skepta: a name you’ve likely heard before. No matter if you know him from his recently-released Nike collaboration, his 2015 smash hit Shutdown, a track that brought grime stateside in a way that had never been done before, or his recent appearance on Drake’s “More Life”, the grime don’s name has certainly been floated in front of you for one reason or another over the past few years.

However, there’s more to the London-based MC than collabs with the biggest sneaker brand in the world and hit records. Skepta is a true style icon, one that marches to the beat of his own drum, and draws from his roots to dress in a way that’s somehow both trendy and unique. Grime music wasn’t the only thing Skepta brought stateside, as the “roadman” style that he helped popularize has set down firm roots around the world. The Tracksuit Mafia don’s style has likely inspired your favorite celebrity/personality/Instagram influencer more than you know. read more


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You Need To Add A Pair Of adidas Gazelles To Your Rotation

You’re always on the hunt for that perfect summer sneaker. That shoe that’s sleek, but still has some substance. It’s gotta look good with both pants and shorts, and it’s gotta be able to take a bit of a beating too, cause you’re gonna go on some adventures this summer, and you don’t want a shoe that’s going to get thrashed right off the jump.

Well, you’re in luck because we’ve got the perfect sneaker for you: the adidas Gazelle. It’s a classic model that offers everything you could possibly need, and it can easily find a place in your summer sneaker rotation. read more


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