Will Nike Shox Bounce Back To Prominence In 2018?
Nike Shox: a sneaker technology that’s lived many lives.
Originally designed by Bruce Killgore, the luminary behind the Air Force I and the Air Jordan II and Sergio Lozano, the mastermind responsible for the Air Max 95, Nike Shox burst onto the scene with a tremendous amount of momentum in 2000. There was nothing quite like them. Their iconic foam columns made you feel as if you could run at the speed of light (thanks to Nike’s great advertising) and jump tall buildings in a single bound (thanks to Vince Carter’s iconic dunk in the 2000 Olympics).
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