Style

The Air Force 1: one of the most iconic models in Nike’s history. From its inception in 1982 to today, it’s a shoe that’s been at the forefront of fashion and street culture. Much like any other shoe, it’s had its ups and downs in the popular eye, but it’s managed to remain remarkably consistent over its 30-year existence.

We’d mentioned ups and downs in the paragraph above … and it seems as if Nike is setting the AF1 “up” (no pun intended) for a very good year in 2017. In today’s world, there’s nothing better than a collab, and it appears as if we’ll be getting blessed with a few crazy ones. read more

Over their 20+ years in the game, Supreme has worked on an extensive list of collaborations with brands from Bape to Doc Martins to Comme Des Garcons to Brooklyn Machine Works. Some of these collaborations are a one-and-done kind of deal … and some continue season after season.

Last year, Supreme collaborated with with Jun Takahashi’s legendary brand Undercover for the first time. The collaborative product was well-received, and after seeing this season’s offerings, we’ve gotta say … we hope their efforts continue on and on. read more

Tour merch used to not be a big deal. You’d go see an artist you liked in concert, and you might just buy yourself a t-shirt from their merch stand if you liked them enough. Maybe if you were a really big fan, you’d head over to their website and grab yourself some merch on there. It wasn’t really a fashion statement of any sort, you’d just wear it because you liked the artist.

Oh, how things have changed. Starting with Kanye’s “Yeezus” tour merch, the demand for artist goods has increased tenfold. Tour merch is limited. It resells for high prices. It sells out right away, and is not easy to get anymore. Justin Bieber’s “Purpose Tour” merch was designed by Jerry Lorenzo and had a pop-up at VFILES. Travis Scott just announced his new merch line will consist of 60 (that’s right, 60) pieces. Kanye’s Pablo line has been so successful that people line up for hours to buy it at pop-up shops all over the world. read more

Trends come, and they go. What starts out as a fashion statement by a select few will catch on like wildfire, and grow until it’s found at every mall retailer you can think of, and worn by every trend-hopper you know. You can’t go anywhere without seeing it, whatever it may be. What was once cool has become totally washed, and needs to be retired.

The most recent trend to reach this level of hype? Rock tees. What was once only worn by rock fans to support their favorite band has now infiltrated mainstream fashion culture on every level, and shows no signs of slowing down anytime soon … which is why now is a perfect time for you to remove any and all rock tees from your wardrobe. read more

It’s time to start getting your fall wardrobe ready.

Sure, we’ve still got a decent chunk of summer in front of us … but the start of school is drawing closer and closer, and it’ll be upon us before you know it. You’ll always see an influx of new clothing in the fall, and you might have an opportunity to get acquainted with a brand you’re not terribly familiar with.

We always do our best to spot trends in the Twin Cities, and there are three brands that we really think you’ll be seeing more of this fall. Just remember who called it when you see it. read more