Ross Dwyer

Jordan Brand is the undisputed king of sneaker brands. Everything they put out gets snapped up with haste by voracious consumers who just can’t seem to get enough. They’ve built an aura around their products that, quite frankly, is awe-inspiring. People foam at the mouth about their releases months in advance, and grown men and women have been known to act like little children on release day if everything doesn’t go exactly as they had planned.

With all this hype around the brand, and the crazy demand that their products create for themselves (they don’t even have to work the hype machine! The sneakers hype themselves up!), some complain about their lack of innovation, and how they just recycle the same things over and over, changing the color or just slightly tinkering with the layout of the sneaker. It’s an interesting topic, and one that I felt I needed to add my two cents on. read more

Over the last few years, there have been lots of colorways that have had their moment in the sneaker industry. A sick shoe comes out, everyone falls in love with the color, and from there all kinds of models of different sneakers from different brands start getting pumped out in that colorway. The first example that comes to mind is the South Beach LeBron colorway, with the most recent being the all-red inspired by the Nike Air Yeezy 2.

Although both of those are dope colorways, one could argue that they are becoming somewhat played out. It seems that there have been endless all-red sneaker releases over these last few months, and it may very well be time to move on to the next “hot colorway” if you will. read more