Ross Dwyer

Quality. It’s always important. When you buy a hamburger, you want a quality one. You don’t want one that tastes like it’s been under a heat lamp all day and is made up of odds and ends. When you buy a movie ticket, you (usually) want to see a quality movie. You’d rather not spend $10-$20 to see a washed up Adam Sandler try to squeeze every last dollar he can out of awful family films.

Where am I going with this tangent about quality products, be it a delicious beef patty or a feature film, you may ask? Worry not, it’s getting tied back to sneakers. I’m going to talk about the quality of sneaker writing as a whole. read more

At some point in your sneaker career (if you want to call it that), there’s been a few releases that you wanted badly. I’m not talking about a sneaker that you though “yeah, those would be a dope addition to my collection”. I’m talking about the kind of sneaker that keeps you up at night because you’re lying in your bed thinking about how fly they are. You’re in math class trying to learn high-level algebra, and all you can think of is the kicks. You’re at work and your boss is going over some boring pie chart, and all you can think of is the kicks. read more

If you’ve been involved in the sneaker game these last few years, you’ve heard the term before. An “influencer”. Someone who influences a sneakerhead’s taste and buying preferences.

The sneaker “influencer” has been around in some way, shape, or form ever since Chuck Taylor was pushing Converse shoes back in 1917, but it seems to have gained even more steam recently. With people from all walks of life ranging from the gawd Kanye West all the way to YouTubers like Mr. Foamer Simpson being considered “influencers”, the word seems to have grown a new meaning over the last decade or so. read more

If you’re a die-hard sneakerhead, you’ve done it once. Maybe you’ve done it twice. Hell, maybe you do it every time you lace up a fresh pair of kicks. If you couldn’t figure out what I was talking about in the last sentence (or you just didn’t read the title for some reason), I’m talking about the sneakerhead walk.

For those that aren’t familiar, the sneakerhead walk is essentially walking around like you’ve hurt yourself and don’t want to bend your toes or lift your feet off the ground. It’s been compared to walking like a duck, and walking like someone who just suffered a severe leg injury. It’s embarrassing……and even though you might think otherwise, it’s very noticeable. When I was at TCSAX5 last weekend, I was talking to the squad at the Create Karma table, and my friend Joel mentioned how funny it was that there were large groups of people shuffling around the halls as if they were injured. read more