Congats to Studiiyo23 On 4 Years In Business!

I usually wouldn’t write an article that sings the praises of anything this highly, but the topic of this specific article isn’t just anything.

Today marks a special day in Minneapolis sneaker culture. 4 years ago, the best sneaker boutique in the state, Studiiyo23 opened its doors. With 3  solid founding principals the business was based on (passion, creativity, and love for the game) “the Studiiyo” (as some loyal customers affectionately call it) quickly became more than a store: It became a place where people who love everything from sneakers to art to hip-hop could meet like-minded people in a welcoming enviroment. Nowadays it’s not just a store. It’s a cultural hub. read more


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Thoughts On The Supreme Fall/Winter Drop

By now, you’ve probably heard about Supreme‘s Fall/Winter 2014 drop. You’ve maybe even seen the photo galleries of the apparel, accessories, and headwear over on Hypebeast.

In the fast-moving world of streetwear, it’s already somewhat old news even though the picture galleries just arrived a few days ago. So why did I wait to write my thoughts on it, you ask? It’s pretty simple: I needed a little time to fully digest how dope the collection is.

I feel like I find myself saying this ever time Supreme releases a lookbook for their upcoming collection, but they really killed it on this one. Most of the offerings are on point, and the select few that aren’t quite as dope are still pretty solid, just not very original. read more


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Detroit Rubber Is Back!

Here at KicksOneTwo, we love the Loud original series Detroit Rubber. Getting a behind the scenes look at what the folks over at the legendary Burn Rubber sneaker shop are doing is always enjoyable. It’s interesting to see what goes on day-to-day at a famous sneaker shop, and the first episode of the second season focuses on the Burn Rubber boys working with members of the University of Michigan’s Fab 5 freshmen. Check out the video below, and enjoy!


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All-Red Kicks: When Will It End?

Trends. Can’t live with em’, can’t live without em’. They affect what we rock on a daily basis far more than we’d like to admit, and Nike is usually at the forefront.

Much like any other industry, trends in the sneaker industry come and go. Remember the LeBron 9 Elite “South Beach”? I’m sure you do.

nike-lebron-9-ps-elite-south-beach-official-images-2

When that shoe popped off the way it did and created such a huge response, Nike wisely jumped all over it and started pumping out kicks with a similar color scheme left and right. The hype was very real for a while, but as hype does, it began to die down. When the “South Beach” Lebron 11 dropped this year, there was little to no reaction from the sneaker community, whom for the most part seemed to be tired of the color scheme. read more


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Sneak Peek: KD VII “Calm Before The Storm”

With tomorrow being the release date for the KD VII “Calm Before The Storm”, the KicksOneTwo staff figured we’d give you an early look. With a slightly more muted look than the last two colorways (35,000 Degrees and Global Games), these may just be a sleeper hit. Check the pics below, and let us know if you’re planning to cop!

calm before 1

calm before 4

calm before 2

calm before 3


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Need Some New Gear? Studiiyo23 And Phenom Are Having Sales!

Need some new gear for school this year? Just feeling a hankering for some new stuff? If so you’re in luck because the two most prominent sneaker and streetwear boutiques in Minnesota are having great sales this week. Both Studiiyo23 and Phenom are marking down everything from sneakers to shirts. Check the fliers below to see what the deals are, and be sure to support great local businesses!

studiiyo sale

phenom sale


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