Month: April 2015

The signature shoe. A mark of a great athlete or entertainer partnering up with a savvy company. MJ and Nike. AI and Reebok. Kanye and Adidas. When done right, there’s nothing quite like a signature sneaker.

However, things aren’t always so rosy. Lately, signature sneakers don’t seem to have the appeal that they once did (at least for collectors). Why’s that? Let’s take a look.

The first reason could be the saturation of the market. It seems like nowadays, every All-Star caliber player and above-average musician has their own shoe. Let’s be honest, who really cares? A signature sneaker is supposed to be for someone who’s 100% on top of their game, or rising fast to the top, not someone who’s good but not great. read more

“Influencer”.

It’s a word that’s thrown around a lot in the sneaker game nowadays. Anyone who “influences” almost any amount of people to buy a specific sneaker, rock with a certain brand, or move in a specific direction is considered an “influencer”.

Although some of these “influencers” might have a questionable reach, one who cannot be questioned is John Geiger, manager of All-Pro cornerback Darrelle Revis and sneakerhead extraordinaire. What sets Geiger aside, you might ask? Simple, his love for two things: Air Force I’s, and customizing his shoes. read more