Anti Social Social Club’s Production Secret


Around a month ago, you were excited. You were on the Anti Social Social Club webpage refreshing over and over again, waiting for the drop. You put the pieces you wanted in your cart, winced at the exorbitant shipping fee, and copped anyway because you needed your jawns.

Maybe you were one of the lucky few that got their order right away. But most likely, you’re still sitting around at home wondering when your items are going to arrive. “What the hell’s going on?” you’re probably thinking. “Where are my Anti Social Social Club jawns?” Well, we think we may have figured out exactly what’s going on.

The items are made to order, just like Kanye West’s Pablo merch was when it was available for the very first time. Neek (the owner of Anti Social Social Club) will open the webstore, take orders for a certain period of time, and then shut them off by marking everything on the site as “sold out”. He’ll then send the order off to a manufacturer, who will produce the goods. He’s able to do this because he mainly uses simple graphics on cheap blanks, so producing them en masse is not a challenge.

Although this is genius in that Neek never needs to pay more for production than is absolutely necessary (he has no dead inventory at all because he submits an order for just the right amount), it sucks for the customers who have to wait a month-plus to receive their Anti Social Social Club hoodie.

So as much as we appreciate the finesse … send us our gear. We’re tired of waiting.


What do you think of Anti Social Social Club’s made-to-order methods? Do you think it’s genius or underhanded? Hit us up and let us know in the comments or on Twitter, check our Facebook page for updates, and, as always, be sure to follow us on Instagram for all the fire sneaker photos you can handle.


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