adidas Is Bringing Innovation To The Next Level With Their 4D Futurecraft Shoe
When it comes to any business, companies are always trying to out-innovate one another. Whoever can push out the latest, greatest, and most tech-filled products will capture the attention (and the pocket money) of the general public.
This is no different in sneakers. The two biggest athletic footwear companies in the world, Nike and adidas are engaged in a constant battle to see who can innovate more and bring the most futuristic technology to the general public, and adidas has struck a big blow in that battle with the recent announcement of their Futurecraft 4D sneaker.
Share KicksOneTwo