News

A lot of sneaker heads are product nerds … and who can blame us? It’s dope learning about the different materials that go into a shoe, what they do, and how the shoes themselves are constructed. There’s a myriad of different technologies on the market, and each offers their own special benefits.

We’re betting that if you’re here reading this article, you know a good amount about technology. You understand the difference between Air Max and Zoom Air. You know what makes Boost foam so great. But have you ever seen what a shoe looks like when it’s been completely cut open? What the difference between  an older release and a newer release is on the inside? read more

Summer’s winding down just a touch.

Sure, there’s about a month before most Minnesotans head back to school, but that first day’s coming up faster than you might think. They sure do have a funny way of creeping up on you.

And on that first day, you want to make sure that you’re extra fresh. That you have the chance to stunt on everyone, just like you’ve been dreaming of doing all summer. Let’s face it: the first day of school is really just a giant fashion show. Sure, you’re excited to see everyone that you haven’t seen for a while (or maybe you’re not … we know some of you might be a bit anti-social), but what you’re really excited for is the chance to put together your best outfit and make some fire first impressions. read more

We love Round 2’s YouTube series, “The Show”. We wrote about why you need to watch it. We’ve devoured every episode from the first two seasons (even the episodes that are an hour long seem to fly by), and eagerly awaited the premiere of Season 3, as Round Two seems to get bigger and more popular with every month that passes.

The premier of Season 3 arrived on Sunday, and it’s a fantastic start to what should be a crazy season, as Round 2 continues to grow. You get a look at the newly-finished Gallery (next to the store) with everything from rare vintage heat from brands like Polo, Tommy, and Guess to limited Supreme pieces, Kaws figures, and Bearbricks that would make the world’s most hardened hypebeast break down in tears. read more

It’s been 3 1/2 months. That’s far too long. This is extremely overdue. So here we are, with the 9th (can you believe it?) edition of our Shameless Instagram Plug series, where we unabashedly promote our Instagram.

We’ve said it before, and we’ll say it again: we’re cranking out fire pictures on the reg, and we’re doing our best to give you as much of a variety of kicks as possible (aiming to cover everything from Jordans to Adidas to Reeboks, as variety is the spice of life). We’re trying new angles. New lenses. New editing techniques. Whatever we can to bring you the freshest, dopest Instagram sneaker photos possible. read more

Owning and running a sneaker business can be tough. The market is up-and-down. Trends come and go at the speed of light. The hottest shoe of 6 months ago could hardly be worth retail now. It’s a constantly evolving and changing world, and it’s borderline impossible to keep pace. Sneaker businesses rise, and they fall.

The latest business to take that fall was JsForDays, a name familiar to many in the Minnesota sneaker community. Known mostly for their online pre-orders (you could pay extra for the peace of mind that comes with a guaranteed pair of a limited release), JsForDays recently took a big leap of faith by spending half a million dollars to purchase the collection of Kenny Williams, or Air Kenny, which consisted of everything from Oregon III’s to Legends of Summer I’s. We even wrote about the staggering purchase four short months ago. read more