Owning and running a sneaker business can be tough. The market is up-and-down. Trends come and go at the speed of light. The hottest shoe of 6 months ago could hardly be worth retail now. It’s a constantly evolving and changing world, and it’s borderline impossible to keep pace. Sneaker businesses rise, and they fall.
The latest business to take that fall was JsForDays, a name familiar to many in the Minnesota sneaker community. Known mostly for their online pre-orders (you could pay extra for the peace of mind that comes with a guaranteed pair of a limited release), JsForDays recently took a big leap of faith by spending half a million dollars to purchase the collection of Kenny Williams, or Air Kenny, which consisted of everything from Oregon III’s to Legends of Summer I’s. We even wrote about the staggering purchase four short months ago.
There’s many a wild story floating around about what exactly went down, but we’re not here to report on rumors and speculation. There’s many different ways to tell the same story, and we’re not going to attempt to explain every angle. Here’s what we know for a fact:
- JsForDays brought on investors to raise the cash for the collection
- Many of the shoes purchased were “not as described”
- JsForDays has gone under attempting to pay the debt owed to the investors back
We don’t know exactly what’ll happen next, but we’re guessing that the shoes will be liquidated at an auction to pay off part of the debt (maybe if you’re in the market for some heat, you can get yourself a steal on it!). We also know that if you’ve got an outstanding pre-order, you should file a chargeback with PayPal or your credit card company as soon as possible so you can get your money back. Since JsForDays has filed for bankruptcy, getting your money back from them is not a viable option.
As we mentioned at the beginning of this article, the sneaker game is a rough one. Here’s hoping this situation is resolved as quickly and cleanly as possible. If there’s any breaking news or developments, we’ll be sure to keep you updated. In the meantime, head on over to their homepage and check out their full statement on the situation here.
Have you ever made a purchase from JsForDays? If so, what did you get? Are you going to have to file any chargebacks to get your money? Let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.