Month: June 2014

I love the Jordan Future. I think it’s exactly what Jordan Brand needs: an innovative product that is on the cutting edge of cool. It’s a perfect summer sneaker too. A lightweight woven upper with a super-comfy and dope Jordan XI midsole and outsole too? Money. As you can see below, there’s even colors to fit any taste (there are even a few dope ones that aren’t pictured here like the JBC model.)

Yet for some strange reason, people continue to sleep on these. Although some of the woven premium models have sold out fast, the solid color models usually stay on shelves for days if not weeks. Why is that? Want to complain about Jordan Brand’s lack of innovation? Well here’s your innovation: It’s a great lightweight shoe that takes hints from the current tech running trend with the woven upper, but still keeps it classic with the midsole and outsole. What more could you ask for? read more

If you’re like the KicksOneTwo staff, you likely enjoy watching sneaker videos on Youtube. From TBlake, to Mr. Foamer Simpson, to YoAnty, there’s several different channels, all of which have their own unique flavor and take on the culture.

However ,there’s one type of video on these channels that I can’t stand. UNBOXINGS. There’s nothing more yawn-inducing than an unboxing video. From the obligatory “gee I wonder what’s in this box even though I already know” moment to the hasty review of whatever sneaker was shipped out, unboxings are typically real snoozers. read more

It seems to be somewhat common nowadays to hate on popular sneakers. Be it the Carmine 6’s that released a few weeks back or honestly any Jordan 11, you’ll hear people saying stuff like “Those aren’t even sick. Everyone’s got them” or “I don’t see what’s really all that crazy about those”.

I’m not entirely sure why we do this. It’s honestly almost hipster-ish in nature. You don’t like something because everyone else has got it? So what? Would you think it’s fresh if it was more limited and other people didn’t have it? read more