Random Releases: Good or Bad?


If you were up late enough on Thursday night, (or woke up early enough Friday morning), chances are you had a pretty solid night. The “Black Friday” King Push EQT’s dropped without announcement at 2:00 a.m., and those who were up, and caught the links on Twitter soon enough COOKED (if you were wondering…I cooked).

Late-night sneaker Twitter was pretty happy, and plenty of jokes were made about how mad people were going to be when they woke up and found out they already lost. “You snooze, you lose” has never been more relevant.

This begs the question: Are random releases a good thing or a bad thing? Should more retailers drop limited, hyped-up sneakers without announcing a time?

The answer: Yes. And no. Actually, I don’t really know.

Obviously, I love the fact that Adidas dropped the King Push’s while everyone was sleeping. I actually won. However, if I had been asleep while they dropped, I would’ve been furious. Technically, Adidas did pull a fast one on everybody.

To dig into this further, let’s take a look at the pro’s and con’s of random releases:


  • Less people trying = better chance of copping
    • If you’re on a random drop right away, your chances are very good. (It’s common sense, really)
  • Fairness
    • I’m pretty sure some people have auto-refresh bots running all day in order to get their pair(s) secured. That’s not too fair, but overall random drops are pretty fair.


  • It’s easy to miss
    • Say you have a meeting, or you’re asleep — if you aren’t available when they drop, you’re SOL.
  • RIP to your day’s productivity
    • This only applies to some, but there are definitely people out there that spend their day computer-surfing monitoring certain sites for shoes. C’mon, man.
  • Not hard to strike out on every random release
    • At least with scheduled releases, you have a semi-decent chance to cop. If it’s random, you could literally be busy during the exact time of every drop so you wouldn’t have a chance at buying anything.

So what do you think? Should more retailers release highly-coveted shoes under-the-radar? (Remember, Nike did this with Red Octobers Yeezys). Or is the whole random release thing BS, and should never happen again? Let us know in the comments or on Twitter! And as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.

Share KicksOneTwo

Leave a Comment