Restock.
It’s a word that makes your pulse quicken. Makes sweat drip down your brow. Makes your hands feel fuzzy. You’ve got to drop everything you’re doing and get online as quickly as possible so you can hit on whatever kicks are being restocked on whatever site. They were limited, you missed out the first time, and now the sneaker gods are sending you a rare second chance.
At least that’s how it used to be. Restocks aren’t the same anymore. See, even a few years back it would be one or two shoes at a time, in very small quantities. You had to have a fast trigger finger and even better luck to get whatever pair you wanted. Nowadays, every restock is massive, with multiple pairs from the past six months to a year dropping…and most of the time, they’re not even shoes anyone wanted anyway. Wolf Grey XIII’s? Statue IV’s? No thanks
Sure, it’s still good for people who wanted to buy them earlier and couldn’t, but it’s not a restock if a shoe that was produced in massive numbers randomly pops up again on several sites. C’mon, you don’t think a sneaker brand just sent its vendors a fresh batch of shipment, do you? They were holding on to some of the inventory they already had so they could release it at a later date and spread out their profits.
Although that probably works as the dictionary definition of a restock, it’s just not quite the same as it used to be, and let’s be honest: it’s not as exciting as it once was. You’re not going to drop everything you’re doing and run frothing at the mouth to a computer anymore. Is that good or bad? We’re not exactly sure, but one thing we are sure of is that we liked the old restocks much better.
How do you feel about restocks? Do you agree that they used to be better, or are you cool with the way they are now? Have you ever grabbed a pair of shoes you really wanted off of a restock? Let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.
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