It’s the end of an era for Nike Basketball in some ways.
They officially announced this week that they wouldn’t be releasing any special All-Star edition footwear for this year’s NBA All-Star game in New Orleans. Although this came as a surprise to many a sneakerhead (including us), we’re not disagreeing with the decision.
Let’s flash back to 2012 when Nike Basketball was the hottest thing on the market. The Galaxy Foamposite and Zoom Rookie had the Swoosh’s basketball department more gassed than ever, and although the shoes kept getting more technical and the prices kept getting higher, rabid consumers continued to snap them up like it was nothing.
But as we all know, any bubble in the sneaker game is bound to burst sooner or later, and the Nike Basketball bubble did just that. The gradual decline in popularity started around 2013-2014, and nowadays, everything but the most limited Nike Basketball releases sit on shelves for weeks … and good luck to you if you have any old shoes that you’re trying to resell.
So Nike Basketball is doing the right thing by not releasing an All-Star collection this year. The demand is just flat-out not there, and there’s no need to saturate the market with even more shoes. The pendulum may swing back around to Nike Basketball at some point in time … but for now they’re better off just keeping it mellow until the hype train revs up for them again one day.
What do you think of Nike Basketball’s decision to not release an All-Star pack this year? Do you think it was the right call, or do you still wish you could grab an All-Star sneaker or two this year? Hit us up and let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.
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