What I’ve Learned From KicksOneTwo

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I’d like to start today’s article off by clarifying its tone and subject matter: This is 100% a personal piece. It’s not an op-ed. It’s not a Top 10 list. It’s not an informative history lesson. It’s not a Starting Five (even though we’ve had several great ones grace these pages in the past few weeks).

This is just me, Ross, looking back over the last four years of my site, KicksOneTwo. Now is a time for recollection and reflection, as I relocated to New York this past week to work as a junior editor for SneakerNews, a brand that I’ve loved since I was a Jordan-obsessed 9th grader working at Champs Sports who always paired his kicks with oversized tees and baggy basketball shorts (I really thought I was killing it too). read more


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Starting Five: Yoseph Tesfay

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It’s been nothing short of a triumphant return for our cult-favorite Starting Five segment this past few weeks. Studiiyo23’s Dallas helped us bring the segment back to life after an 18-month hiatus, then PIFF’s OG Rob kept it rolling with an exemplary five of his own. Yes, Starting Five SZN is in full swing as the weather continues to warm up and you’re afforded more opportunities to to rock your kicks … and today we’ve got an extra-special Five ready to go for you, courtesy of Studiiyo23 OG Yoseph Tesfay. read more


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Starting Five: OG Rob

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Starting Five season is back in full swing.

After making a triumphant return following an extended hiatus earlier this week with the second installment of Studiiyo23’s own Dallas’s current rotation, the next Starting Five up is courtesy of Piff co-owner/operations manager OG Rob, who’s currently rocking  everything from classic SB’s to under-the radar Nike Sportswear silhouettes and hyped-up Air Max.

Miss the last installment and not sure exactly how Starting Five works? Here’s a quick crash course: a knowledgable Minneapolis sneakerhead shows off the five pairs that they’re currently rocking and shares exactly why they like each pair. You get an opportunity not only to see what your peers are wearing … but to see exactly why they like what they like, as they share insights on each pair in their rotation. read more


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How Can Foot Locker Right The Ship?

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Foot Locker: a store that’s played a role in the life of sneaker-loving millennials around the world. Maybe you got your first pair of really nice kicks there. Maybe your first real job was wearing the stripes there in high school. Maybe you still work there, and have moved up to management or into the corporate office (or just keep the job on the weekends for that legendary 30% discount). Maybe you still get your kicks there, or maybe you don’t, but no matter what your current relationship with Foot Locker is, you can’t deny that they’ve has been a large part of your sneakerhead journey. read more


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Why the Supreme x Nike x NBA Collaboration Misses the Mark

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In the world of streetwear, Supreme is the undisputed king of collaboration. With every new season comes a brand-new slate full of collaborative pieces made in conjunction with entities both large and small. Some shift culture on a massive scale, redefining the way we think and talk about streetwear as a whole, while some are little more than a flash in the pan, already forgotten by the time the next Thursday rolls around and a fresh batch of goods (collaborative or otherwise) are brought to market. read more


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“The Ten”: Ranking Supreme’s 10 Best Box Logos

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There’s no logo in streetwear (and arguably in fashion as a whole) that’s more iconic than Supreme’s signature box logo. The vaunted design, consisting of a Barbra Krueger-inspired red rectangle surrounding white Futura Bold Italic text is at once recognizable to people from all corners of the world and walks of life. Indeed, it’s reached near-mythical status alongside other infamous logos like Nike’s swoosh, Louis Vuitton’s LV monogram or the “NY” on a Yankees cap. read more


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Starting Five: Dallas Camp (Part II)

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It’s back like it never left. A classic KicksOneTwo series. An encore over a year in the making. After a nearly 18-month hiatus, our infamous Starting Five has returned.

Not familiar with the concept? We’ll explain. A KicksOneTwo homie picks the five sneakers that are currently getting the most wear in their rotation, and explains what they like about each pair. It’s a great way for you, our KicksOneTwo family to see what other people in the community are rocking, and gain a little insight into your peers (and their collections) as well. read more


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Living Icons: All About The New Balance “Iconic Collaboration” Pack

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New Balance: a brand with a long, rich history. Known for their premium materials, quality craftsmanship, iconic silhouettes, and long-standing partnerships with legendary sneaker boutiques, the  Boston-based brand founded over 110 years ago boasts a loyal following both in the U.S. and abroad. But New Balance’s story stretches far beyond just high quality in-line releases: they’ve also been part of many a legendary collaboration.

Their massive collaborative success draws from two things: the no-holds barred approach they bring towards any collaborative effort and their boutique partners. When it comes to a collaborative shoe, New Balance isn’t the type of company to call up one of their high-profile retailers, slap two logos and a “new” colorway on an in-line model and call it a day. Their collabs come equipped with a backstory and design inspiration that is meaningful to both them and their collaborative partner, and the raw authenticity (and extremely high quality) of the finished product is typically what makes it special. read more


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What Would Drake Leaving Jordan For Adidas Mean?

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“If Nike ain’t have Drizzy man, they wouldn’t have nothin!”

Hours before the clock struck midnight on December 31st, 2015, Kanye West released “Facts,” a now-legendary diss track with most of its venom and vitriol aimed at Nike, his former creative partner. He mentioned that they “treat employees just like slaves,” mocked them for having to give LeBron James a billion dollars not to “run away,” and most memorably stated that if Nike didn’t have partnerships with Drake and his close personal friend Donald “Don C” Crowley (of Just Don fame), they wouldn’t have any relevance in street or hip-hop culture. read more


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TBT: The Golden Age Of Sneaker YouTube

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YouTube is one of the most powerful and expansive mediums of communication in today’s digital world. Since its inception in 2005, the once-humble video sharing site has blossomed into an endless library of content, with everything from news to music to cat videos to fight compilations just a simple search and a click away. YouTube has created a new breed of “influencer,” one that controls and sways a viewer’s taste through their videos.

YouTube also brought many subcultures into the spotlight by making them much more accessible. “Sneaker YouTube” was a fringe term only a few years ago, but has exploded in popularity due to daily vlogs (video blogs), unboxings (new product being opened live on camera) and discussion videos from content creators with subscriber numbers in the hundreds of thousands, like BULL1TRC, Blake Linder, Money Kicks, and Qias Omar amassing huge loyal followings. read more


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