The Frenzy App: Godsend Or Brick?


Every time there’s a Yeezy release, you’re bound to hear a fair amount of whining and complaining. Maybe it’s someone complaining about how they got cart-jacked. Maybe it’s someone complaining about bots. Maybe it’s someone complaining that they just flat-out never get lucky on releases.

We sympathize with all of those complaints. The sneaker game can be a rough one, and companies are constantly trying to find new ways to make releases fair for everyone. The latest “solution”? A purchasing app called Frenzy.

You may have heard of Frenzy for the first time last week, as Kith used it to release their pairs of the “Chocolate” 750 Boost. If you’re not familiar with what it is, here’s a quick rundown: Frenzy was designed to “level the playing field”, giving everyone an equal chance at purchasing a shoe by allowing them to input all their info beforehand so all they had to do when the shoe dropped was press a few buttons, therefore effectively eliminating the point of having a bot.

Seems like a great idea, right? Leave it all up to chance and quick fingers? Well, reviews have been mixed. Obviously those who got their shoes were happy with the app, while those who didn’t expressed their frustration with striking out and “bugs”. We’ve got to say though: we think it’s pretty great. You can’t really complain that much if you just flat-out weren’t fast enough. If no bots were involved and you lost, you either have bad luck or you just need to step your speed up.

You can’t always get what you want, but at least with Frenzy everyone has an equal chance. We can’t say we know where it’s going to go from here … but we can only hope that it’ll help level the playing field for more hyped releases in the future.


What do you think of Frenzy? Did you use it in an attempt to get a pair of Yeezys? Did you find it simple and straightforwards, or confusing? Let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.


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