The “Nike Exodus”: What It Means For The Industry
You’ve most likely heard the news. Earlier this week, three of Nike‘s top designers left for their biggest rival: the brand with three stripes, (irony?) Adidas. What does this mean for the sneaker industry as a whole? Will the balance of power shift in Adidas’s direction? There’s a lot of questions to be answered.
A quick background on the three power players: First, there’s Marc Dolce. His specialty is modernizing popular retro models, as evidenced by his work on the Lunar Force 1’s. He’s also worked on signature basketball models for various Nike athletes, and football (of the American variety) gear.
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