Point of View

Who’d ever have thought that a Yeezy release could get lost in the sauce?

It was announced earlier this week that a new 350 Boost would be hitting shelves in both men’s and kid’s sizes February 11th, but that news was overshadowed by the all-consuming Supreme x Louis Vuitton drop.

Now that everything’s returned to normal (somewhat, at least), we can focus on these new Yeezys. We’re not sure what we’re supposed to call them, as they’re technically the second version of the second 350 (so they’re the V2 V2 or V2.2 or the v4 or something like that), but we do know one thing off the jump: we like them. read more

You heard the news yesterday if you were anywhere near a computer or hypebeast. You heard fingers furiously typing at phones and keyboards. You saw a thin film of sweat cover the brow of your hypebeast homies. You saw widened eyes and shocked stares. You saw all of this because the Supreme and Louis Vuitton collaboration was officially announced, and the world went nuts.

The collection is expansive, to say the least. There’s everything from small accessories to giant bags to sunglasses to footwear. Some’s dope, some’s ok, and some … well some is just flat-out bad. What’s the worst, for our money? The footwear. read more

Adidas has got all the juice right now.

Coming off an extremely strong 2016, they’re looking to keep a firm hold on the monopoly they’ve established on “cool factor” (let’s be honest here, they’re killing Nike and Jordan on that front), and in 2017, they’re looking to their classic EQT model to do just that.

These aren’t your dad’s EQT’s though. They’ve been modernized, equipped with Adidas’s best technologies like Boost foam and Primeknit, and look more sleek, mean, and modern than ever before. read more

We love NMD’s, especially of the Primeknit variation. How can you not? They’re lightweight. They’re comfy. They’re fresh as hell. They’re available in a myriad of colors, so no matter what your preference may be, there’s one for you. Yeah, they’re a great shoe.

However, we’ve got a bone to pick with Adidas over them. It’s not a huge deal … but it is rather irritating. Here’s a quick backstory: the first ever NMD (pictured above) released in December 2015, and is re-releasing today (probably already sold out as you’re reading this). For some reason, Adidas is referring to it as the “OG” NMD. read more

Getting Yeezys can be hard.

If you don’t grab them on release day (which you probably won’t), you’ll have to pay resell, and even though prices aren’t as high as they used to be thanks to the recent cascade of Yeezy V2 releases, around $500 is still a lot of money for a pair of shoes, and is not a price that some people are willing to pay.

Enter the Tubular Shadow. One of the newest Adidas releases, the Tubular Shadow offers a Yeezy-inspired look for a fraction of the price (they’re only $100 and available at every mall chain retailer), and have been selling surprisingly well, leading us to wonder: is there a place for the Tubular Shadow in the sneaker game? read more

January’s not the most fun month of the year.

Let’s be 100% honest here: unless your birthday is in January or someone you’re close with has a birthday in January, you probably wouldn’t mind bypassing it completely. The luster of the holidays has worn off. The grind has resumed. If you’re from Minnesota like we are, it’s cold and gross to boot, which doesn’t help matters any.

Unfortunately this extends to the sneaker game as well. Sure, there’s a new year’s worth of releases to look forwards to and obsess over … but there’s generally nothing of great note releasing, which can be tough to stomach especially after the holiday season, when most brands bring out their biggest and best releases of the year. read more