Point of View

Sneaker raffles. Can’t live with ’em, can’t live without ’em. Some sneakerheads can’t stand them. They’d rather do it old-school first come, first serve style and wait in line for hours or days to secure their pair. Some sneakerheads understand that they’re a necessary evil with the way hype is nowadays, and will gladly trudge to their local mall to fill out tickets.

No matter how you feel about raffles, you’ve got to do ’em to get the shoes that you want … so you might as well make the process as easy as possible. We’ve compiled a little guide of tips and tricks to make the experience as smooth as possible, and we figured now’s as good of a time as any to share it as you’ll probably be heading to the mall to raffle for the Bred I’s this week. Let’s get right to it. read more

Ah, talk shows. The domain of puffed-up talking heads, underpaid writers, bad jokes and celebrity guests. You know they suck, but you just can’t stop watching them. There’s an addictive quality about them that can’t quite be quantified, and that’s just what makes them so damn enjoyable to watch.

Here at KicksOneTwo, we try our best to avoid watching these shows … but sometimes we fall into the network television trap and can’t turn them off. And we’ll admit, occasionally they’re funny … and sometimes they’re even related to the culture we love. read more

It’s been almost 3 years. 3 long years since the last time my favorite Jordan ever dropped. I went through withdraws. I took my pair out to rock, then put it back in the box because I didn’t want to mess it up, then I took it out again and put it on my feet.

I wore it in the winter. The summer. The spring. The fall. I wore it at any and every given opportunity, yet I somehow still managed to keep my favorite shoes ever crispy.

And now, they’re dropping again next weekend. That’s right, the Bred I’s are back on shelves next Saturday … and Jordan Brand was sure to do them justice. I’m geeked. The quality looks incredible, and copping them will give me a chance to put my 2013’s back on ice for a few years. read more

Sneaker design is dope. The thought, time, and creativity that goes into designing silhouettes, choosing  materials, and nailing the little details that make a shoe unique is a special skill, and one that not many people possess.

Most of us can just imagine and dream about creating our own sneaker silhouette (no, making a custom colorway on NikeID doesn’t count), but thanks to Hypebeast, at least we can get a chance to see the process happen from the ground up.

John Tang, founder and creative director of FRONTEER (and former creative director of K-Swiss) breaks down the process of creating a shoe in the video, from the initial creative process of finding inspiration in something (rock climbing shoes in his case), to sketching out the sneaker’s design (freehand to ink to markers), to working on the tech pack (which is what the factory needs to make sure the proportions of the shoe are proper and all the correct materials are used). Check it out below. read more

Here at KicksOneTwo, our love for the Jordan I is widely known. We’ve waxed poetic about it many a time over our 2+ years of existence. We wear them all the time. We stay up to date on new releases and colorways, and that’s what we’re discussing today.

Earlier this year, blogs were bubbling with the news that a “What The” Jordan I would be dropping on November 28th, one day after Black Friday. Photoshop experts across the Internet were coming up with mock colorways, of the shoe, and it was a classic sneaker situation: lots of questions, next to no answers. read more

For today’s edition of Music Mondays, we wanted to bring you an excuse to say “21 21 21” all day. Here’s 21 Savage’s “X”, featuring Future.

Sneakerheads are always thirsty for any shoe designed/endorsed by Kanye West. You already know this. You know about the raffles. The instant sell-outs online. The crazy resell prices. The hype is borderline insane. But did you ever really think it would extend to baby shoes?

In case you haven’t heard, the beloved Yeezy 350 Boost will be releasing in infant sizes this fall. That’s right, there are going to be baby Yeezys. Now you can dress your little one in Kanye’s finest footwear for a whopping $120. read more