Over the last few weeks, you’ve watched the saga unfold. Kevin Durant, the 2014 NBA MVP and five-time All NBA first team selection had a bidding war going around him as Nike and Under Armour competed for his services.

If you’re not familiar with the story, here’s a quick background. KD was in the last year of his contract with Nike, and Under Armour, looking to make a power play and sign a new face of their brand, offered him a 10 year, $250 million dollar deal, vastly eclipsing his expiring 7 year, $60 million dollar expiring deal with Nike. read more

I’ll be honest. This isn’t a sneaker piece so much as it is a personal piece. If you came here hoping today’s post might be a sneaker post, you might be just a little bit disappointed. However, it is a post that I felt needed to be written, and where better to do it than here on KicksOneTwo?

Last week, I was offered a big promotion at work. I’d be making a ton more money and have a ton more responsibility. Sounds great, right? But there was a catch. I’d have to move to Mason City, Iowa. Not exactly a thriving metropolis for the culture this website is based on (although there is some nice Frank Lloyd Wright-designed houses out there). And KicksFourOne doesn’t have quite the same ring to it either if I may be honest. read more

Sneakers and fashion go hand-in hand. You can’t have a dope outfit without a fresh pair of kicks on feet. Most of us sneakerheads dress from the toes up, and there’s nothing at all wrong with that.

However, some people in the sneaker game are guilty of not caring about fashion as much as they should. I’m not  here to say that if you’re into sneakers, you also have to be a fashionista who’s up to date on the latest Hood By Air collection, or know the difference between Naked and Famous and APC’s different cuts of denim. read more