Is Anyone Really Surprised adidas Stock Is Killing Nike And Under Armour?
We’ll say it for what seems like the 100th time in the past 6 months: adidas is gassed right now. They took the Kanye West wave, used it to establish their cool factor, and spun off a bunch of other great products, and in doing so solidified their place at the top of the sneaker game. Nobody can touch them right now when it comes to innovation and cool factor.
However, there were still some naysayers. Some who said that cool factor doesn’t equate to sales and market value in the major way that it needs to in order to affect a company’s bottom line.
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