Ross Dwyer

Here we are again on another Black Friday. Most of us have recovered from stuffing ourselves with delicious turkey, mashed potatoes, mac & cheese and more the day before..and now we’re about to partake in one of the most American things you can possibly do…shopping.

Yes, it’s that time of year again where businesses offer their “doorbusters” and “special savings”, and all that other marketing bullshit that gets the general populace whipped up in a frenzied buying rage. read more

Ah, Thanksgiving. The day where you post up with friends and family all day, eat so much turkey you can hardly move (shouts to the after-dinner nap), and watch football. Unless of course you’re a retail employee…then you’ll probably be at work.

Every Thanksgiving, it’s important to be thankful (duh) for what you have, and all the blessings that have been bestowed upon you. And for sneakerheads, there’s been a lot of them. There have been peaks and valleys in the sneaker game this year, but it’s been a solid year so far, and with everything dope on the horizon, there’s even more to be thankful for in the coming month. read more

Black Friday. The day that delights millions of carnivorous consumers thirsty for deals, and strikes fear into the hearts of overworked, underpaid retail employees all over the United States.

Black Friday is mainly centered around electronics and appliances, but sneakerheads have their day too, with a new (and usually highly desired) Jordan dropping. This got us thinking..which Black Friday releases were the best?

Once that thought entered our minds, you know we had to make a list for you. So here it is: the 5 best Black Friday Jordan releases, in order from #5 to #1. Let’s go. read more

Trading kicks is one of the best things about the sneaker game. Didn’t get something you wanted on release day? You can trade for it. Find an old shoe from years back that you just fell in love with? Offer up. Tired of something in your collection? Swap it out for something else. Trading kicks is a great way to enhance and bring variety to your collection.

However, like any good thing, there can be too much. It’s possible to become involved in excessive sneaker trading.

“How’s that?” you might be asking. “What is excessive sneaker trading?” read more

Comfort zones.

We’ve all got em’, and stepping outside of them is easy for some…and not so easy for others. Trying some new shit, be it a new restaurant, a different way to drive home from work, or a few extra drops of hot sauce on your burrito (I’m hungry while writing this fam, what can I say?) can be a leap of faith..and it’s a leap of faith you should take often.

This is very true when it comes to kicks. Most sneakerheads have a brand, line, or sneaker model that they get comfortable with. Maybe you really love Flyknit, and it’s all you want to wear. Maybe you’re obsessed with Superstars, and anything without a shelltoe doesn’t quite do it for you. read more

As long as people have been collecting sneakers, the aftermarket has been part of the game. Missed a pair on release day? No sweat, someone probably has it and is looking to sell. Hunting for a rare pair from a few years back and have some heat that you’re not too attached to? There’s a trade out there for you somewhere.

The sneaker aftermarket is one of the most fun things about the game. The ways to buy, sell, and trade are practically limitless, and you can find literally anything. However, with how popular kicks are nowadays (and how much money you can make off of certain releases) an undercurrent of seediness has snuck into the culture. read more

Everyone loves a clean, well-designed pair of kicks. However, sometimes you’ve got to sacrifice comfort for the sake of the design. Look at a pair like the Common Projects Achilles Low or any Hender Scheme. Design on ten, comfort on two.

However, this doesn’t always have to be the case. A shoe can look dope and be incredibly comfortable as well. And because we know you love to be comfortable while you look fresh, we’re bringing you three of our favorite kicks that you can stunt in while remaining comfortable. Peep game. read more