2015: Not Jordan Brand’s Greatest Year
We’re here. It’s late december, and we’ve finally almost made it through 2015.
Now that the year’s over, we can take a look back at the sneaker industry and the game as a whole, both the good and the bad. Like most other years, there were ups and downs across the industry, but there was one brand that tossed an uncharacteristically large amount of bricks over the last twelve months: Jordan.
Now don’t get us wrong here: we love Jordan Brand. Hell, how could you not? They’re responsible for a large number of the best sneakers of all time. But that doesn’t mean they’re immune to releasing some garbage every so often. What went wrong this year? We’ll break it down for you. Without further ado, here’s why 2015 wasn’t Jordan Brand’s greatest year.
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